Launching soon · iOS & Android

Know when
to reapply.

The smartest SPF reminder app. Oruvia tracks live UV at your exact location and tells you when your sunscreen has actually worn off — based on your skin tone, your SPF, and how you apply.

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240+ people already on the waitlist
Live UV · Your area
8.3 · Very high
Peaking at 1:12 PM
Reapply in
22 minutes
We'll remind you
9:41 ···
Saturday · 12:48 PM
Heads up,
Emma.
22 minutes left
UV Now
8.3
Your SPF
30
UV Peak
1:12p
Last applied 2h 3mins ago
Today
Coach
Insights
Live UV from your location
10 skin tones, calibrated
Reminders that fire
AI sunscreen coach
Free on launch
The problem

The 2-hour rule
is wrong.

Every sunscreen bottle says "reapply every 2 hours." But your actual protection window depends on UV, your skin tone, and how much you applied — and those variables change constantly.

×
The rule on the bottle
Reapply every
2 hours.
A one-size-fits-all estimate built for a lab with constant UV 5 and perfect application. That's not your life. At UV 9 on patchy application, you're protected for under an hour. At UV 3, you're good for four.
✓
Oruvia says
Reapply in
22 minutes.
Live UV. Your skin tone. Your SPF. Your application habit. We compute your real window continuously and tell you exactly when it's about to run out — before damage happens.
A day with Oruvia

Protection that thinks
with you.

Morning, noon, and night — Oruvia adapts to where you are, what you're doing, and what the sun is actually doing overhead.

8:12 AM · Morning
You apply. We start the clock.
You put on SPF 30. Oruvia reads live UV, factors in your skin tone and application habit, and builds your personal protection window.
3h 48m
Protected · UV 4 · All clear
12:48 PM · Noon
UV spikes. Your window shrinks.
UV climbs to 8.3. Oruvia recalculates silently — your protection is draining faster now. A gentle notification tells you exactly when to reapply.
22m
Fading · UV 8.3 · Reapply soon
10:42 PM · Night
Sun's down. You're off the clock.
No UV means no drain. Oruvia switches to recovery mode and wakes up with the sun — ready for tomorrow's forecast.
Recovery · UV 0 · Sunrise 6:28a
The core mechanic

An SPF timer
that actually drains.

Most reminder apps set a 2-hour clock and call it a day. Oruvia computes your real exposure rate every 30 seconds — drain speeds up when UV climbs, slows down when clouds roll in, and resets the instant you reapply.

1
Live UV pulled from your exact locationNot your zip code from this morning
2
Calibrated to your skin tone & SPF levelFull Monk Scale — all 10 tones
3
Adjusted for how you actually applyLight, typical, or thorough — your habit matters
1h 42m until reapply
Why Oruvia

Not just another
reminder app.

Most SPF apps are glorified alarm clocks. Oruvia is a real-time exposure engine.

 
Oruvia
Other SPF apps
Reminder logicHow the timer works
Live UV + skin data
Fixed 2h alarm
Skin tone calibrationBurn risk by tone
All 10 Monk tones
Usually 3 buckets
Location awarenessUV at your real position
Real-time GPS
Static zip code
Product recommendationsWhat SPF to use
AI coach, skin-matched
Generic list
Responds to UV spikesAlerts when sun intensifies
Yes, silently
No
Inclusive by design

Every skin tone.
No exceptions.

Built on the full Monk Skin Tone Scale — all 10 tones. Tap any shade to see how Oruvia calibrates burn risk, reapply timing, and product matching for it.

☀
What's inside

More than a timer.
A full SPF coach.

AI sunscreen coach

The right SPF for your skin — explained.

Your AI Coach filters thousands of products against your skin type, conditions, allergies, and feel preferences — then explains exactly why each pick matches. No more Sephora aisle guessing.

Top pick · 96% match
EltaMD UV Clear
SPF 46 · Mineral · Acne-safe
Also great
Blue Lizard Mineral
SPF 50+ · Sensitive
Weekly insights

See your patterns.

Weekly protection score, UV avoided, and your personal patterns — like the day of the week you most often forget to reapply.

Smart reminders

Timed to UV, not the clock.

Reminders fire when your protection is actually fading — not on a 2-hour alarm. Quiet by default. Loud when it matters.

Location-aware

UV where you are.

Denver at noon is 3× San Francisco. Your timer knows the difference — and adjusts when you move.

Early access feedback

People who get it.

“

I have melasma and I've been burned too many times trusting generic reminders. Oruvia is the first app that asked about my skin tone and actually did something with the answer.

MK
Maya K.
Beta tester · Fitzpatrick IV
“

I run outside in Denver. The UV here is brutal and I've never found an app that takes that seriously. The arc that drains faster in strong sun? That's exactly how I think about it.

JT
Jamie T.
Beta tester · Trail runner
“

The product recommendations finally stopped pushing stuff that leaves a white cast on my skin. It's the only SPF app that seems to understand people with deeper skin tones.

AO
Aisha O.
Beta tester · Fitzpatrick V
Early access feedback from beta testers. Full reviews will be available after public launch.

Questions, answered.

The things we get asked most.

When does Oruvia launch?+
We're targeting launch on Google Play first, followed by iOS within 30 days. Join the waitlist and we'll email you the day it's live — waitlist members get free access.
Is Oruvia really free?+
Yes — fully free on launch, with no paywalled features. If we introduce premium features later, everyone on the waitlist is grandfathered in with lifetime free access to core functionality.
How is Oruvia different from my phone's weather app?+
Weather apps show you a UV index number. Oruvia translates that into actionable timing — exactly when you need to reapply based on your skin, your SPF, and how you applied it. A number isn't a reminder.
Do you sell my location data?+
Never. Your location is only used to fetch UV for your current position. We don't log, share, or sell it. Full details will be in our Privacy Policy at launch.
Why the Monk Skin Tone Scale?+
Because the 3-bucket skin-type model misses most of the population. Monk's 10-tone scale is research-backed, inclusive, and actually maps to meaningful differences in burn risk, UV damage patterns, and product white-cast tolerance.
Does this work if I forget to tell the app I reapplied?+
The reminder will keep firing until you confirm. If you miss one, no problem — just tap "I reapplied" whenever you remember and the clock resets. We'll nudge again when it's time.

Stop guessing.
Start knowing.

Join 240+ people on the waitlist. Get free access on launch day — one email, nothing more.